Construction Marketing

Regardless of the economic conditions, construction marketing is always a hot topic. Some people think that offering fair prices and doing superb work is enough to generate plenty of new business. Unfortunately things are not that simple.

In most locations there is plenty of competition for most construction contractors. Many of these contractors try to appease everyone by building almost everything. Contractors will tell potential clients that they build small residential homes, customized mansions, spec homes, duplexes and anything else with a roof. As you can see, this is not specialized but rather a come one come all mentality.

In order to be considered not only an expert but the go-to guy contractors need to first decide what their specialty is. Once they choose a specific type of work, they can then market accordingly. Many people will cringe when they think of specializing. They fear that there is some profitable work they could complete but customers will not call them because it is out of their specialty.

However, this is easy to overcome with a simple analogy. Consider for a moment a heart surgeon. This person focuses on one thing and one thing only: they perform surgery on the heart. This does not mean they do not have the ability or knowledge to diagnose common colds, broken bones, and infections from diseases. They just prefer to stick with their specialty. And because they focus on one area they can charge more. Not just a little bit more, but a lot more. And they don’t have a problem finding business.

BIM Improves Whole Process of Construction

Building information modeling (BIM) improves whole process and work flow of structural engineering. BIM helps in creating sustainable structural engineering design of building. Now BIM becomes integral part of whole process of designing, planning and creating structure. Engineers takes helps from BIM in visualizing main features and core points of project digitally before starting construction. BIM is one of the greatest products for architectures, engineers, contractors and owners. By using BIM we will get all of the information in the digital format.

With Revit and AutoCAD Civil 3D software we can get maximum turnover from our building. By using BIM professionals can get following results in its best form.

* Visualization of entire project with all points.
* Proper and more sustainable design from start phases.
* Easy to manage documents effectively.
* Reduce risk with appropriate construction.
* Deliver project faster without disturbing environment.
* Structural model can be used for collaboration with others involve in the process like electrical, mechanical, plumbing, civil engineers and other stake holders.
* Structural engineers can track quantities for the whole construction.

Building information modeling (BIM) software provides tools for structural engineering design and analysis. 3d modeling is the heart of structural engineering and BIM can fulfill this requirement quite efficiently. Use of BIM allows structural engineers to minimize waste and optimize the reuse of materials. High class structural engineers use BIM for building to make it better, flexible for future modifications, sustainable, low cost and environment friendliness.

Market is rapidly moving towards building modeling, Sustainable design and Design-to-fabrication methods through BIM software and structural engineering. All the things surely will make BIM as an integral part of construction industry and that’s why people like to use BIM and why professionals are starting business through BIM.

Heavy Equipment Vehicles In The Construction Industry

Construction is vital to society as food and water is vital to survival. Construction is accountable for building houses, buildings, schools, bridges, roads and facilities. Without these, civilization as we know it will cease to exist.

One of the most imperative jobs within the construction industry is the operation of heavy equipment. Heavy equipment refers to heavy-duty vehicles that are intended for accomplishing construction tasks, most frequently involving earth-moving. Most heavy equipments have the mechanical advantages of a simple machine. However, the ratio between force applied and force exerted is multiplied to the extent where these seemingly simple machines turn into purposeful giants in the construction world.

Most heavy equipments employ hydraulics as their primary source for power transfer. This is when a hydraulic fluid – which is a high pressure liquid – is transmitted throughout the machine to different hydraulic motors and cylinders. Fluid is directly or automatically controlled by means of control valves and distributed via hoses and tubes. Simply put, hydraulic machinery are machines and tools that use fluid power to perform simple, yet essential, tasks.

Hydraulic-operated machinery include excavators, backhoes, shovels, loaders, fork lifts, bulldozers and cranes. These hydraulic machines are astounding in their strength and agility. For instance, a 28-ton excavator can scoop out more than a cubic meter of dirt, which weighs approximately 1 to 1.5 tons. It can then move its load around with no difficulty whatsoever.

Sans heavy equipment, simple construction tasks such as these would be tedious, expensive, even hazardous. Longer hours on the job would mean more expenditures. Extremely hard labor may translate to health risks, lower workers’ morale and frequent resignations. Enter heavy machinery and taks can be completed faster, safer and more precisely. These colossal machines have indeed made their mark in the construction industry. And an enormous mark at that!

To Blog or Not to Blog – What Is The Right Business Decision

Many people are turning to blogging websites to help generate fans and get their websites noticed.

But do you know the proper way to blog?

Blogging, for many, is about telling friends and family what is happening in their lives. It could be the birth of a new baby or some other big announcement. Many writers use blogs as a way to promote their upcoming releases. Even public speakers are turning to blogging networks to get information out about upcoming seminars and speaking engagements.

But there is a way to blog properly and a way to really make a mess of the whole thing and you definitely want to give the right impression.

The first step in blogging is to identify your target audience. If you are aiming at a conservative middle class then you have to keep your blogs clean and without the usage of slang words. If you are aiming at the teen demographic then you want to use culturally relevant terms and iconic figures they can relate to.

So knowing your audience is more than half the battle. Once you have determined what audience best fits your website needs then you will know how to blog accordingly.

Take for example if you own a construction company that advertises on a website. You need to blog about the services your company offers as well as having content related to the importance of construction. There is no need to get into price specifics… you just want to direct people to your website.

After identifying your target audience you need to pay attention to certain aspects such as grammar,spelling and commonly mistaken words. The idea is to convey a sense of professionalism yet warmth.

You do not have to write it as you would a formal paper for a college literature class but you do need to still maintain professionalism. That is your key word “professionalism.” So forget about mentioning your latest disasters or your love life. Keep those for any private, personal blogs between friends and even then be judicial in what you say.

Generating traffic to your website through blogging is an entirely new way to draw in a target audience. And there are plenty of blogging sites that can help you gain an audience that could possibly use your services in the future. At first it may seem a bit daunting but with time and practice you can be an expert blogger.

10 Must Haves for a Construction Website

The construction industry is improving every day and this upturn in business means that now is the time to evaluate your construction company’s website and make sure it shows your company in the best possible light. Take the time to make sure it highlights the services your company does well, and perhaps compare your website to those of your competitors.

Construction websites have a unique set of qualifications when it comes to industry standards. The following should be added to your checklist when creating a professional and eye-catching construction website.

10 “Must Haves” for a Successful Construction Website

1. Have a clear “Call to Action”. You’ve gotten a potential customer to visit your website. Now what? Make sure to ask for that sale. Give your website visitors a clear idea of what to do to get in contact with you. Buttons such as “Contact Us Now”, “Call Today” or “Next Steps” make it easy for customers to know what they need to do in order to schedule your services.

2. A separate page for each of your services. Many home improvement companies or construction contractors provide a variety of services. Make sure you showcase each one as if its your specialty. Having a separate page on your construction website for each service will help your potential clients find the service they are needing quickly. As an added bonus, it will also help them find you on Google more quickly when they are searching for a particular construction service.

3. An email capture form. Whether it’s a newsletter sign up form or a product giveaway, give your visitors a reason to leave their name and email address on your construction website. They may not be ready to purchase your home improvement services today, but having their email address gives you an opportunity to market to them at a later date. Make sure you send out regular messages to the people on your list. But it’s important to only send out useful information, such as monthly specials or useful tips.

4. Colorful high-resolution photos. It’s important to find high-res photos that look great and show your potential customers the details they’re looking for. Keep in mind that pictures that are simply too large and cause your site to load slowly. Slow loading pictures will often turn visitor’s way before they even get a chance to see some of your amazing work. Your pictures are a reflection of the quality of your workmanship. Blurry and improperly sized photos simply don’t show your work in the best possible light. Try to find a balance between using a great quality photo and one that will still load quickly.

5. Caption your pictures. Not all viewers are industry savvy professionals. Explain to your viewers (potential customers) what’s going on in each photo. Lay out your company’s contribution to the job, and highlight difficult aspects that you were able to overcome. Keep your wording simple. Explain what viewers see without relying on too many adjectives or embellishment.

6. Is your construction website easy to navigate? Can potential customers search by the type of project they’re looking for? Take the time to make sure that your lists are complete and organized by industry. It’s OK to showcase a project multiple times if it falls into multiple categories. Show potential customers what you’re great at, and make it easy for them to navigate from project to project.

7. Update the projects on your construction website regularly. Most people know that it’s a great idea to update your website and showcase the finished product, but showing your customers real-time progress is a great way to engage fans and increase web traffic.

8. A current and up to date blog can be a valuable asset for any construction website. It can help bring traffic to your site, help keep customers educated and engaged, and also provide valuable information and ideas for customers that are “on the fence” about a project. However, it’s important to have quality blog posts that are compelling and pay attention to detail. A quality writer has the ability to keep a blog current while presenting news and information in a compelling and easy to read way. It’s not uncommon for companies to outsource their blogs as they can be time consuming.

9. Make sure your construction website is mobile friendly. Having a site that can be viewed on a variety of mobile devices assures that clients and potential customers can access your site from any location. Simply having a desktop site is not enough, take the time to mobile-optimize the site, changing fonts and color schemes to ones that work with mobile devices and make viewing on the go as easy as possible.

10. Always analyze performance. Site analytics are a great way to check in on site performance and let you know which areas may need adjustment or improvement. You’re construction website is more than just a repository of pictures and information, it’s a tool that you can use to gauge consumer interaction and engagement, and adjust according to trends and statistical information provided by analytics.

If you need help in implementing any of the above, contact Contractor Marketing Solutions. We have many low cost contractor website and construction marketing plans to help your business grow.

Used Construction Equipment Information

Caterpillar heavy equipment is probably one of the best known of all construction machines. Buying used construction machinery is a cost effective way of building up your fleet of machines without having to spend your entire operating budget to do it. New machines cost a lot and in some cases can actually be twice the price of a good and reliable machine. If you are just starting your contracting operation you have a choice: buy two of the machines that you need from a reliable and reputable used construction machinery dealer or buy one new machine and then wait until the budget will allow a second purchase.

In addition to Caterpillar, there are other brands including Komatsu construction equipment, Kobel Company construction machinery, Ingersoll Rand construction equipment and Blaw Knox Construction equipment. Within each brand, there are different lines, different machines and different sizes, so make sure that you are buying the right one for your businesses needs. For most contractors, using the smallest size machine for the job is far more cost efficient than pulling out the biggest machine on the lot. However, for the bigger sized jobs, then the bigger machines have to be considered. The machine type should be matched to the job at hand.

Used construction equipment is typically a good choice because they last such a long time, but that does not mean that you should just randomly buy without thorough research and without cost comparison shopping. Any machine that you are about to purchase should be inspected for condition, and considered for use. Know which type of machine that you will be using most often and which ones that you can do without until you are better established.

If you can afford to buy new construction equipment, you have to ask if the additional cost is really worth it if a used piece will work just as hard, last just as long and will be more cost effective in the long run. While it is a personal choice, it should be thought out carefully from all angles before committing. In addition, there are some contractors that are hung up on a particular name brand of construction equipment while others may have a selection of different types that they are equally happy with. In the end, it is not the name brand that is important, but the work that can be accomplished with the heavy equipment that matters.

Another option when considering your used construction equipment needs is the machines that can be adapted by using attachments of different types. For instance, a skid steer can be used in a number of applications if you use the different attachments. The skid steer comes in a variety of sizes and styles and can use attachments that range from pallet forks to snow blades, stump grinders and others. Whatever you might need in the small to medium heavy equipment range can be fulfilled with the skid steer and the right attachment.

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Write Blog Posts That Double As Articles

Blog writers cover the full gamut of possible topics. Whether blogging for fun or blogging for money, content is king. To have the most impact on their audience bloggers and internet entrepreneurs must constantly introduce new material. This takes knowledge (or research time to gain this knowledge), time, and effort. Whether for informational purposes or for monetizing, the blog will only have followers where there is sufficient topical interest and regular new material. Writing blog posts that can double as articles increases your informational offerings.

Nowhere is the saying “time is money” more important than when you are trying to maximize the impact of your writings and the return on your time investment. So, anytime you can get double the results for each posting you do, you gain valuable time. An effective way to do this is to construct blog posts that double as articles.

The type of blog writing you do effects the extent to which blog posts can also be used as articles.

Conversational blog formats can be difficult to formulate for this dual purpose. They create a lot of interaction but usually a minimum of structure. Structure is required for articles. A conversational blog format lends itself well to gathering information which can be used for article topics but the blog posts themselves are seldom useful as separate articles.

Informational blog formats on the other hand lend themselves well to this purpose. To provide actionable information, an article must be organized to allow the reader to logically follow the sequence of information, i.e. be structured. For those of us who use the WordPress blogging platform, EzineArticles has provided a plugin (WP EzinedArticles) that allows submission of an article directly from the blog posting. This facilitates a person being able to double their results; i.e., publish the post while simultaneously submitting the article for publication consideration. I have used this plugin only a few times but have found it effective when I did use it.

The process is the same for other article submission sites as well. Plan your post so that it is structured as an article. After you have posted to your blog, make a copy of the posting and submit it to your favorite article site(s). Even if modifications have to be made to the blog posts before submitting as an article, the majority of the work will have already been done.

Keep in mind that the process also works in reverse. If you already have an established collection of your previously published articles, these can likewise be used as new blog posts.

Whichever method you choose: blog posts first, or articles first; anytime you can double your results by using your writing as both a blog post and an article, you have also doubled your potential readership and monetary gains.

Dr. Lamar Ross, a cultural anthropologist by training, has a special interest in training individuals for expatriate living and providing information on unique travel destinations. He is an author, educator, photographer, internet entrepreneur, and international traveler. He has lived in the United States, Mexico, Puerto Rico, and India and has traveled extensively in 29 different countries. His pensionado visa for Panama has been approved and he will be spending more time in Panama in the near future. For more information on expatriate living, check out the blog Expatriate Traveler Notes. Check out also his Everything Travel Blog.

How to Monetize a Blog

Here are a few techniques that can be used to monetize your new blog and get some traffic. It is a good idea that if you’re not getting any traffic then make efforts for it and if you’re already getting traffic then always try to increase it.

AdSense and other PPC ad networks:

Ad networks like AdSense are the easiest method for monetizing a newly constructed blog. Most of the bloggers do this to gain some cash off their blogs. It is very common that after receiving traffic you get visitors that might click on these ads and you get paid per click. The price you get paid per click may differ for different niche but you could still make good money with good traffic. Moreover PPC’s are very simple to setup and free to sign up too. The quality of the traffic is also not important for these ads. Just simply sign up, place their ads on your blog and you’ll see the $$$ rolling in as the visitors click on your ads.

Selling Links on your blog:

A nice source of revenue for you is selling links on your blog. But be assured that you have some excellent content on your blog and your blog ranks well. You can expect to get paid higher for selling links on your blog If it has high page rank. Just start contacting the owners of websites in your niche. Offer the to place the links to their website on your blog for a small monthly fee.

Donations:

You may also ask for donations on your blog. But always remember that it is very important to maintain your dignity. Your request for donations should be considered as begging.

Advertise on your blog

Advertising on your blog is also a good way for monetizing but you can not get advertisers at the beginning as it requires a good traffic for your blog. So don’t try to get advertisers till you do not get heavy traffic.

Add content regularly

Keep posting regularly. Never leave your blog dormant. If you don’t have much time to add content, you may obtain services of article writers. You should post your blog at least once every 3 days. Updating the blog regularly will increase the ranking your blog. Also keep in mind that all the content on your blog must be unique.

Blogging For Fun

People tend to engage in blogging either for fun or for profit. Of course, people who blog for fun often make money from it, and people who blog for income have to enjoy what they do, or they will give it up pretty quickly.

There are millions of blogs on the internet, because people want to share their thoughts, and since the internet came along, that’s easier than ever.

Some things that people share on their blogs can include:

Opinions. Have you figured out what we should be doing about the economy? Do you have thoughts about how a certain vote or election should go? Are there education policies that you support or oppose? Do corporations exploit their customers? If you have an opinion about these things or any others, you can post it on your blog.
Experiences. Are you struggling with a disease? Did you go to a certain university? Are you a parent, trying to become one, or determined never to have children? A blog is the perfect place to share your experiences. Many people will appreciate your thoughts on the things you have been through.
Personal expression. This can include news about your family, your poetry, your artwork, random thoughts, plans for the future or reflections on the past. These blogs are about you, not you plus something else, so just say what’s on your mind.
Expertise. These kinds of blogs are often connected to your job or education. There are health blogs, education blogs, construction blogs, dry cleaning blogs, publishing blogs, and blogs focusing on any aspect of any industry you can think of. But you are part of one of those industries, and you have some skills to offer, too. A blog is a perfect place to do that.

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Why Your Blog Needs Multiple Contributors?

The fact that you are reading this article shows you understand the importance of business blogging as a marketing tool to promote your business. You also may be aware of the fact that almost everyone in today’s business world is expanding their online presence using blog in their websites. Many consider it as a powerful tool to create effective relationships with existing and potential customers.

Since we are on the topic, let us quickly see why they consider blogging as an important marketing tool before we get into the main topic.

Though blogging started at a personal level, where individuals used to share their personal experiences and daily events (they do it even today) with others, it didn’t take much time for businesses to understand the importance of having their own blog to stay in touch with others – customers, clients and even vendors. It became one of the important tools to interact with clients and provide them a personal experience.

Businesses understood that by providing informative and authoritative content related to their industry, and by communicating the value of their products and services, they can set themselves apart from their competitors as experts in the industry.

They also know that search engines like blogs as they have fresh, relevant and informative content and give good rankings, which will enhance brand awareness.

Coming back to our main topic, so, why is it necessary to have multiple writers for your blog? Here are a few benefits:

Operating a blog on your own takes a lot of time and energy
Many people assume blogging is easy and often one-man thing. This is one of the biggest business blogging mistakes people make. You may be an active contributor to your blog, but creating steady flow of fresh and remarkable content is not an easy job. In the initial days, you may find it exciting to create articles or updates, but as time passes, it may become difficult, as maintaining a blog requires consistent effort and above all your valuable time.

You are not an expert on everything in your field
Don’t get offended by this statement. To make an effective blog, you need to cover all the essential topics related to your business/industry. You may not be able to cover everything and come up with new ideas every now and then. You may lose potential customers if you miss out on some things which your clients are looking for.

To avoid such instances, you can take help of your employees, colleagues or guest writers who are technically (industry specific) sound. They can plug the gaps with the required content. This not only helps you to maintain a complete blog but also keeps your customers updated with latest information as well.

People often appreciate and share the content that is specific to a given topic. Writing these posts on a variety of topics regularly (even from your industry) is quite challenging. It is always better to take help of the experts in the specific topic to write. It is okay even if the subject matter expert is not good in English or communication. You can refine and make content more appealing using good language – after all it is quality inputs that you require.

Customer interaction
Every write-up in your blog is a gateway for people to visit your website. An effectively constructed blog with a comprehensive series of good write-ups attracts more audience. It not only brings in more traffic but also enables them to interact with you. Multiple bloggers can offer different perspectives and make the same topic clearer and interesting – this encourages audience to read and clarify doubts if they have any.

More contributors, more content
A recent survey by HubSpot states that companies that write more than 20 blogs a month are more likely to see more return on traffic and leads. If this is the case, why don’t you get those many blogs organized? Creating all of them on your own is really a hectic task – it’s worse to do every month. Take help of people to get articles for your blog – more contributors means more content.

One more benefit of having more than one contributor is that you can ask your colleagues to review, validate the data (if any) and proof articles so that they are perfect before they get posted. Remember, not only quantity, quality of the article is also a consideration in search engine rankings. Needless to say, you will lose your credibility among your audience if your articles have trivial mistakes like spelling, grammar or sentence structuring errors.

Having a good blog with contributions of multiple bloggers thus adds value to your website, builds credibility of your business, helps get better search rankings, and attracts more quality traffic to your website.

Marvist offers small business Internet marketing services across the U.S.A. Marvist specializes in professional SEO services, local search optimization and PPC Management. Since establishment in 2005, Marvist has earned the goodwill of clients by its uncompromising commitment to its values while delivering expert services.